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Updated: July 30, 2010
Services
The Competitive Edge
Over the next few years thousands of new residential properties will be entering the real estate market. In order for a property to sell, it is critical that each apartment appeals to the consumer you are targeting, through the right mixture layouts and amenities. Once your units are complete, you will need a strong marketing plan that ensures you reach your target market - with the strongest message at the most efficient cost. In other words, to stand out above the pack of other apartments, you will need a competitive edge, and that’s where we come in. The Developers Group is a leader in providing developers and investors comprehensive consulting, sales and marketing services. Our professionals deliver diverse knowledge and experience of the real estate marketplace, ensuring that the specific needs of every client are met. With over thirty years of experience in the real estate industry, The Developers Group is your source for standing out, from the inception of your development project, until the last unit is sold. One of our major strengths is a proven ability to evolve with the marketplace and adapt to the needs of our clients by "thinking outside the box". What can we do for you? Below is a sampling of our services, but the best way to find out is to meet with us, and discover how we can give you the competitive edge.
Market Research
Our extensive market research provides comprehensive information regarding comparable sales to determine the highest and best use for each property. This enables us to establish the correct unit mix, price schedule, design criteria and amenities package that will provide the most sellable property to your target market at the best price per square foot.
Acquisition and Pre-Development Planning
Our services can begin before you even purchase the property. In addition to helping you locate a site, we provide a financial feasibility study, taking into consideration all possible outcomes. Using this information, we begin the pre-development planning, focusing on achieving the highest and best use of each project including layout design, interior and exterior architecture, outdoor landscaping, finishes, projected operating budget and necessary services and amenities.
Sales and Marketing Strategy
Depending on the location, the amenities offered, and many other factors, each development has a specialized sales and marketing strategy designed for maximum exposure to your target market. This strategy takes into account buyer's needs, market trends, neighborhood features, and most importantly, must fit within your marketing budget. Our experienced staff will work with the necessary ancillary professionals such as advertising agencies, PR firms and graphic designers to create a unique identity for each project and disseminate your marketing message. We then staff our on-site office with knowledgeable sales-people to ensure that all units are shown properly and effectively.
Consistent Monitoring and Re-evaluation
For each project, we use several tools to ensure a timely sell-out of your development. For instance, our on-site manager constantly re-evaluates market conditions and has our agents respond accordingly. We use this real-time data to supply you weekly reports on traffic, advertising and the effectiveness of pricing. We regularly fine-tune our efforts to ensure the highest amount of sales in the shortest amount of time.
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